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Life Insurance
Life insurance is a legally binding contract between a policyholder and an insurance company. Under this contract, the insurance company promises to provide a financial benefit (life coverage amount) to the nominee if the life insured passes away during the policy term. The life insurance payout can be used to manage everyday expenses, clear debts, or help the nominee stay financially stable. One important part of the contract is that the policyholder must pay premiums on a timely basis for the life insurance plan to remain active.
Life insurance is a way to make sure your family has financial support if something happens to you. The insurance benefits in exchange for the premiums are provided to your loved ones so they can manage regular expenses like running the house, paying school fees, managing EMIs, covering medical costs, and other daily needs.
When you buy a life insurance plan, you choose how you want to pay the premiums. You can pay once, or you can opt for monthly or yearly payments, whichever suits your budget and comfort. If you are not sure how much life insurance coverage you should buy or what the premium might cost, an online life insurance calculator can help you quickly get an estimate.
At ACKO Life Insurance, we believe life insurance should be simple and unmixed, doing one thing well: protecting your family from financial uncertainty when it matters most.
Over time, many life insurance products have tried to serve multiple purposes by combining life cover with savings or investment features. While these may appeal to different financial goals, they often add complexity, increase costs, and blur the true purpose of life insurance.
We believe protection works best when it is clear, simple, and focused. That’s why term insurance stands out as the purest form of life insurance. It is designed only to provide financial support to your loved ones if something happens to you, without mixing protection with returns or maturity benefits.
By keeping life insurance focused on protection, families get:
This belief guides how ACKO Life approaches life insurance. Instead of offering multiple complex products, the focus remains on term insurance, keeping protection straightforward, dependable, and easy to understand.
Before you buy life insurance, it’s natural to have many questions and a bit of confusion because there are so many types of life insurance in India. It’s important to understand which life insurance plan will suit your insurance needs. Here’s a simple list of the different types of life insurance to help you compare and choose the right plan easily.
| Plan Type | Details |
| Term Insurance Plans | Financial protection for a fixed period. Money is paid to your family if you pass away during the term. |
| Term Plan with Return of Premium (TROP) (Subtype) | A type of term plan where your premiums are returned if you survive the policy term. |
| Whole Life Insurance | Financial protection for your entire lifetime, usually up to age 99. The payout goes to your family whenever you pass away. |
| ULIPs (Unit-Linked Insurance Plans) | A plan that offers family protection and also invests part of your premium in market-linked funds. |
| Endowment Plans | Financial protection for your family plus a guaranteed lump-sum amount if you survive the policy term. |
| Pension / Retirement Plans | Helps you save for retirement by building a corpus and giving you a regular income after you retire. |
| Money Back Plans | Insurance with periodic payouts (money back) during the policy term. |
| Child Plans | Financial protection for your child’s future plus savings to support their education and other important needs. |
| Annuity Plans | Provides a regular income after retirement. You can invest a lump sum or pay regular premiums (depending on the plan), and the income can start right away (immediate annuity) or after a chosen period (deferred annuity). |
| Aspect | Term Insurance | Other Life Insurance Plans* |
| Primary purpose | Pure life protection | Life cover combined with savings or investments |
| Premium cost | Lower and more affordable | Higher due to added savings or return components |
| Use of premium | Entire premium goes toward life cover | Premium is split between protection and savings/investments |
| Life cover amount | Higher coverage for the same premium | Lower coverage for the same premium |
| Returns or maturity benefit | None | May offer maturity or market-linked returns |
| Policy complexity | Simple and easy to understand | More complex policy structures |
| Claim process | Clear and straightforward | May involve additional conditions |
| Best suited for | Making sure your family is financially supported | Long-term savings along with insurance |
ACKO Life Insurance offers only term insurance to keep life cover clear, affordable, and focused on financial protection. This approach ensures that customers clearly understand what they are paying for: life cover that supports their loved ones in the event of an untimely loss.
Return of Premium and investment-linked life insurance plans increase premiums by adding refund or return elements that do not improve life protection. In many cases, these features reduce the effective life cover available for the same budget. ACKO Life does not offer such plans so that customers can prioritise protection without paying extra for features unrelated to life cover.
Term insurance allows the entire premium to be used for life protection. This results in higher coverage at lower costs compared to life insurance plans that combine protection with savings or investments. By offering only term insurance, ACKO Life enables families to choose meaningful coverage without long-term financial strain.
Limiting the product offering to term insurance keeps policy terms straightforward. With fewer conditions and no maturity-related components, claims remain easier for families to understand and complete. This clarity helps reduce confusion during emotionally difficult situations.
Life insurance offers financial support to your family when it is needed most. The benefits of life insurance you receive depend on the type of life insurance plan you choose. While some life insurance plans combine protection with savings or investment features, term insurance focuses only on providing financial protection without adding return or maturity benefits.
Core Benefits of Life Insurance (Applicable to Term Insurance)
| Benefit | Explanation |
| Financial Protection | Provides financial support to your family. This helps manage household expenses, EMIs, education, and daily needs if you pass away. |
| Death Benefit | The sum assured is given to your nominee if you pass away during the policy term. A death benefit is the core feature of all life insurance types, from term to permanent (whole, universal life, etc.) |
| Tax Benefits | Premiums paid qualify for a deduction under Sections 80C and 80D. Policy payouts are usually tax-free under Section 10(10D), subject to conditions. This applies to all life insurance plans. |
| Rider Benefits | You can add extra protection like critical illness, accidental death, or disability cover. This applies to all life insurance plans. |
| Peace of Mind | Life insurance gives you confidence that your family will be financially supported. It reduces stress about the future. This applies to all life insurance plans. |
Benefits Available Only in Savings or Investment-Linked Life Insurance Plans
| Benefit | Explanation |
| Maturity Benefit | Life insurance plans pay you a lump sum at the end of the policy term. You get this amount if you survive the duration of the plan. Some of the plans with maturity benefits are Endowment, ULIP, and Whole Life. |
| Wealth Creation / Savings | Life insurance plans help you save or invest while staying protected. Your money grows over time through bonuses or market-linked returns. Some of the types are Endowment, ULIP, and Whole Life |
| Loan Facility | Some plans build cash value and allow you to borrow money against your policy. This gives you quick access to funds during emergencies. Some of the plans are Endowment, ULIP, and Whole Life. |
Life insurance follows a simple flow. You choose a plan, pay your premiums, stay covered through the policy term, and your insurer provides the payout when a claim is made. Here’s how it works:
Life insurance is a contract between you (the policyholder) and the insurance company. This is the stage where you spend time finalising the right type of life insurance plan for your needs. It could be term insurance, whole life insurance, etc. It all depends on the reason you’re buying life insurance in the first place.
Once you have decided on the type and which plan from which insurer, you can buy the policy online or offline, whichever is more convenient for you.
Once purchased, you simply pay the premiums as per the schedule mentioned in your contract. Since you’ve already chosen this during the buying process, your role is just to make the payments on time. In return, your loved ones stay financially protected.
Remember, premiums depend on factors like your age, gender, occupation, policy tenure (duration), coverage amount (sum assured), and more. It’s a smart idea to use a calculator beforehand so you understand your premiums upfront.
With regard to claim filing, family members can do it either online or offline, depending on their comfort and the insurer’s process. The insurer will guide them on the documents needed.
One thing you should always check before buying a life insurance plan is the insurer’s claim settlement ratio. This helps you understand how reliable the insurer has been in paying out claims.
Once the life insurance claim is filed, the very last stage is when the insurer reviews the claim. After everything is verified, the insurer releases the sum assured to your nominee.
Sometimes it’s easier to understand life insurance when you see how it works for someone in a real situation. So here’s a simple example of Mr Kumar and the steps he takes to protect his family.


Life insurance policy terms can feel confusing at times. But understanding these simple life insurance terminologies is important for you.
| Terminology | Definition |
| Policyholder | The person who buys the policy and pays premiums |
| Insurer | The policy provider that accepts the risk and pays for losses during the policy term |
| Riders | Add-ons for extra protection, like Accidental Death or Critical Illness |
| Insured Person/ Life Assured | The person covered under the policy |
| Sum Assured/ Coverage | Amount the insurer pays during a claim |
| Policy Term | Total duration of financial protection and benefits |
| Nominee/ Beneficiary | The person selected by the policyholder for the benefits |
| Premiums | The regular amount agreed to paid (monthly, quarterly, half-yearly or annually) by the policyholder |
| Maturity Benefit | Amount paid by the insurer when the policyholder outlives the policy term |
| Death Benefit | Amount paid to the nominee if the policyholder passes away during the policy term |
| Free Look Period | A window/time the insurer gives to the policyholder to review and cancel the policy without surrender charges |
| Grace Period | A window/time to pay premiums after the due date before the policy becomes inactive |
The ACKO Life Flexi Term Plan is a unique term plan that understands your needs may not be the same tomorrow as they are today. So, this non-linked, pure-risk term policy (UIN details: 164N003V01) gives you the freedom to increase or reduce your coverage in the way you want.
Let’s take a look at how it works, so you can see how it fits into your life in today’s time.

Deciding whether a term plan is right for you becomes easier when you have all the important details in one place. So here are some of the key details about ACKO term insurance:
| ACKO Life Flexi Term Plan Details | Information |
| Starting Premiums | From ₹18/day* |
| Age Eligibility | 18 to 65 years |
| Maximum Coverage Age | 70 years |
| Coverage Amount (Sum Assured) | ₹10 Lakhs to ₹90 Crores |
| GST | 0% |
| Claim Settlement Ratio | 99.29% |
| Claim Process | 100% online |
| Critical Illness Rider | Covers 21 critical illnesses* |
| Accidental Disability Rider | Yes |
| Accidental Death Benefit Rider | Yes |
| Customisable Coverage | Increase or decrease sum assured anytime* |
| Policy Flexibility | Modify riders, update personal details, and change nominees |
| Tax Benefits | Save up to ₹54,600* |
| 24*7 Claim Support | [email protected] / 1800 210 1992 |
Many people choose ACKO Life Insurance because they want an insurer that keeps things clear and dependable. ACKO focuses on making the life insurance experience easier to understand and trust.
| Benefits | Details |
| 100% Paperless | Buy, update, and manage your policy completely online without branch visits. |
| Affordable Premiums | Comprehensive coverage at affordable premiums. |
| Fast Policy Issuance | Get your term plan quickly with a simple process. |
| Transparent Pricing | Clear premiums with no hidden charges or confusing add-ons. |
| Strong Claim Support | A customer-first approach to make the claim experience as simple as possible. |
| Dedicated Customer Support | Support and communication are designed to keep things simple and clear for you. |
| Easy Policy Management | Update nominees, adjust riders, or modify your coverage whenever life changes. |
Along with the base term plan, you can choose optional riders that offer extra financial support in specific situations. These add-ons let you customise your coverage based on your needs.
If you pass away in an accident, this ACKO Life Accidental Death Benefit Rider provides your loved ones with additional payout over and above the base life insurance amount.
If you are diagnosed with a serious illness like cancer, heart disease, or stroke, this ACKO Life Critical Illness Benefit Rider pays out a lump sum amount. Here’s the list of covered critical illnesses:
✔️ Cancer of Specified Severity
✔️ Myocardial Infarction (First Heart Attack Of Specific Severity)
✔️ Open Chest CABG
✔️ Open Heart Replacement Or Repair Of Heart Valves
✔️ Coma Of Specified Severity
✔️ Kidney Failure Requiring Regular Dialysis
✔️ Stroke Resulting In Permanent Symptoms
✔️Major Organ /Bone Marrow Transplant
✔️ Permanent Paralysis Of Limbs
✔️ Motor Neuron Disease With Permanent Symptoms
✔️ Multiple Sclerosis With Persisting Symptoms
✔️ Benign Brain Tumor
✔️ Blindness
✔️ Deafness
✔️ End Stage Lung Failure
✔️ End Stage Liver Failure
✔️ Loss Of Speech
✔️ Loss Of Limbs
✔️ Major Head Trauma
✔️ Primary (Idiopathic) Pulmonary Hypertension
✔️Third Degree Burns
If an accident leaves you permanently disabled and affects your ability to earn, this ACKO Life Accidental Total Permanent Disability Benefit Rider provides financial support to help you and your family manage living expenses.
Who trust ACKO general insurance for everything they value
Customers insured
Policies issued
Claim settlement ratio
Fastest claim settled
The table below highlights how the ACKO Term Insurance Plan compares with traditional term insurance plans. This will help you understand key differences in terms of costs, features as well as the level of flexibility.
| Parameters | ACKO Life Flexi Term Plan | Traditional Plans |
| Claim Settlement Ratio | 99.29% | Varies from 98-99% |
| Policy Adjustments | Instant changes via app | Depends on the medium ( offline and online ) |
| Increasing Cover Option | Yes. No restrictions* | Restricted to life's big events such as marriage, welcoming a child, etc. |
| Cost Savings | Up to 40% savings* | Costs grow over time |
| Future Premium Hikes | Age-wise premiums remain the same | Age-wise inflation-adjusted premium |
| Customisability | Flexible coverage/term | Rigid, limited options |
| Riders | Offers valuable riders to enhance protection | Riders may be provided, depending on the plans |
| Length of Claim Form | Easy, digital, and short | Moderately long/Very long/Not available online |
| Option to Exit the Plan | Yes* | Approx. 80% of insurers provide |
| Digital Experience | Fully online, app-based 📱 | Often requires offline processes, paperwork, or branch visits |
| End-to-end Digital Support | Yes | Depends on the insurer |
| Free Will Creation | Yes | No, Generally does not offer integrated will creation services |
ACKO Life Insurance ensures a lump sum payout so your loved ones obtain instant financial stability. This includes the fact that in the event of an unfortunate incident, the entire sum assured will be made available to your family at one time.
Why is a Lump Sum Payout Advantageous?
Your dependents will not have to worry about everyday expenses such as groceries, rent, or utility bills.
Pending home loans, car loans, or credit card debt will not fall on your dependents.
Whether it is your child's education, marriage, or long-term investments, the payout ensures financial security.
Your loved ones can decide how to use the money based on their short-term and long-term needs.
To buy an ACKO Flexi Term Plan online, you can follow this simple step-by-step guide:
Open the ACKO mobile application or visit the ACKO website.
Log in to your account using the credentials or create an account if you do not have one.
Select the plan according to your life insurance requirements once you log in.
Answer a few questions to determine your life insurance eligibility and the premium amount.
Once eligible for the preferred plan, you can pay the premium online.
After paying the premium, you will receive it through email or download it from the application.
Please note that it is a generic process and may differ depending on your preferred plan and other details.
Life insurance plays an important role at every stage of life, especially if you have someone who relies on you financially. For single individuals, married couples, parents raising children, senior citizens, people living abroad as NRIs, or self-employed professionals running their own business, having life insurance is important.
| Parents with Children | If you have kids, make sure they are financially secure, even when you’re not there. A life insurance payout can cover educational expenses, living expenses, and future goals. |
| Married Couples | If your family or spouse depends on your income for bills, rent, or a mortgage, life insurance can prevent financial hardship if you pass away unexpectedly. |
| Young Professionals | Having a life insurance plan early means lower premiums and lifelong protection. |
| Business Owners (Self-Employed Individuals) | Your company is your legacy. Life insurance protects your loved ones, employees, and business partners from sudden financial stress. |
| Retirees & Seniors | Even in retirement, life insurance can help cover medical expenses, leave a financial gift, or protect your family from outstanding debts or responsibilities. |
| NRIs | If you live abroad but have family back home, life insurance ensures they stay financially supported. |
There are a few simple ways to figure out how much life insurance coverage is right for you and your family. Here are some key things to keep in mind when deciding the amount you need.


What does your family require each month in rent, food, utilities, and everyday expenses? Multiply it by the number of years they'd require assistance.
Include any mortgage, car loan, or credit card debt. This helps protect your loved ones from having to repay them.
Consider school fees, college costs, and other financial dreams. These may include weddings, buying homes, or supporting your kids' careers.
If your parents are old or you have health problems, add extra coverage for medical costs or long-term care.
Take your current savings, assets, or investments away from the coverage amount you need.
Find your coverage now: https://www.acko.com/life/p/segment
Life insurance is about protecting the people who depend on you. The right life insurance plan helps your family cover daily expenses, repay home or personal loans, and manage future costs like children’s education if you’re not around. That’s why choosing the best life insurance plan based on your needs, from a trustworthy insurance company, is important. Below are the key factors to help you choose the right life insurance plan in India.
First things first: What are you trying to protect?
Income: If anything were to happen to you, how much money would your family need? Think about your salary and how long they might need help.
Debts: Do you have a mortgage, automobile loan, or other large payments? These are important to include.
Future Costs: You may have children who will require college funding, or you'd like to secure your partner for retirement. These are important, too.
There are different types of life insurance:
Choose the one that fits your needs.
One general guideline is to purchase coverage equal to 10-15 times your annual income. However, it is also important to consider your individual circumstances and how much your family would need.
Determine how much you can comfortably pay our premiums. Remember that term life is generally less expensive than whole life, but you will need to decide depending on what works best for you and your needs.
You want to ensure that the insurance company you choose can pay out when you need it. So, look at its solvency ratio and CSR (Claim Settlement Ratio).
No one enjoys reading the print, but you'll want to know what's included and excluded. Be sure you know about things such as exclusions.
Things in life change, and your life insurance needs could also change. So, check on your coverage every few years to ensure that it continues to meet your situation.
| Criteria | Details |
| Age | The age at which a person buys a life insurance policy is important. The younger the policyholder, the lower the premiums, as they are often less risky to insure. |
| Sum Assured | The sum assured is the amount the insurance company will pay when the policyholder dies. This amount directly influences the premium. A higher sum assured leads to a higher premium. |
| Policy Term | The policy term, i.e., the duration the policy provides coverage, influences the premium amount. Longer policy terms may result in higher premiums. |
| Premium Payment Mode | How you pay your premiums; monthly, quarterly, annually, or in a lump sum can affect the premium amount. |
| Gender | Gender matters too. Women often pay lower premiums than men, as they typically have a longer life expectancy. |
| Lifestyle Habits | Some habits, like smoking or drinking alcohol, can raise your risk. This, in turn, can lead to higher premiums. |
| Occupation | The nature of the policyholder's occupation is taken into account. For example, individuals in hazardous professions may pay higher premiums. |
| Type of policy | The kind of life insurance plan you choose directly affects your premium amount. |
| Family Medical History | If there are hereditary diseases in your family, the premium may increase. |
| Rider Add-ons | Policyholders can select extra riders, such as critical illness or accidental death benefits. These can raise the premium. |
| Geographical Location | The city or region where the policyholder lives can affect the premium. This is because different areas have different risk factors. |
| Health Condition | Insurers look at the applicant's past health and current state to figure out the risk. Individuals with pre-existing medical conditions may face higher premiums. |
Every life insurance policy has clear coverage benefits and certain exclusions. Let’s understand some of the common points you should be aware of.
In India, if you are considering purchasing a life insurance policy, here is a list of the key documents that generally require:
A government-approved ID - Aadhaar card, Passport, Voter ID, or PAN card.
The insurer may require your birth certificate to confirm your date of birth.
The insurer may use documents like a bank statement or your Aadhaar card to confirm your address.
To demonstrate that you can pay the premiums, the insurer may request salary slips (usually for the last 3 months), bank statements (for the previous 6 months), Form 16, etc.
Certain insurers may request medical history or a medical check-up report, particularly if:
Some insurers may ask for your profession, especially if you’re in a high-risk occupation, such as a pilot or miner, as it may affect your premiums.
The details of the person who will receive the sum assured, such as name, age, contact details, etc.
A few passport-sized photographs, usually around 2-3.
ACKO Life Insurance offers an affordable, pure-protection term plan called the ACKO Life Flexi Term Plan. Regular life insurance policies often involve agents and brokers. They earn commissions, which can increase the cost for customers. ACKO's direct-to-customer model skips intermediaries. This cuts distribution costs and offers lower premiums with high coverage.
The life insurance claim process is much simpler today than it used to be. Here’s how you can file a claim step by step:
First of all, reach out to the insurer as soon as you can and share basic details about the policyholder. You can do this through the company’s official website, customer care number, or email.
Download the claim form from the insurer’s website or collect it from a branch office. Fill it in with accurate information.
Share the completed claim form along with all the required documents with the insurer. After submission, you can easily track the status of your claim through the insurer’s app, website, or customer support team.
With regards to a life insurance claim settlement process, you’ll need to submit the claim form along with the following supporting documents:
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Thinking about getting life insurance can bring up a lot of questions. Here are some of the most commonly asked life-insurance-related questions to help you get the answers you need before making a decision.

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Disclaimer: The content on this page is generic and shared only for informational and explanatory purposes. It is based on industry experience and several secondary sources on the internet, and is subject to changes. Please go through the applicable policy wordings for updated ACKO-centric content, and before making any insurance-related decisions. For full disclaimer kindly click https://www.acko.com/life/disclaimer/