About Us

About Us - ACKO General Insurance Company

We are a general insurance company. Now, before those words conjure images of beige walls and bleak souls in your head, let us tell you we are vibrant and vivacious, and were founded to break that drab mould you were about to cast us in.

India’s First Digital Insurer - 50 Million Unique Sustomers

We started in 2016 as India’s first digital insurer, and are currently the fastest growing insurance company in the country. In a span of three years we have revved up insurance with technology and given it a snazzy makeover—we’ve taken it online, wiped out much of the paperwork associated with it, created products that are a cut above the ho-hum, and sold them to over 50 million unique customers.


All this jazzing up has been brought about by our team that is obsessed with making insurance effortless. This team has grown from a small huddle of 6 when we started, to a clan of more than 400 now. And this eclectic clan—comprising everyone from coders who double up as comics to finance whizzes who slay at karaokes—is responsible for other great feats too.

OLA Logo Zomato Logo Amazon Logo Redbus Logo Rapido Logo OYO Logo

Like winning us incredible partners. In the past few years, we have partnered with some of the best businesses in the digital world. Ola, redBus, Amazon and OYO are some of the popular partners alongside whom we’ve launched innovative products like trip insurance, electronics cover and hotel-stay insurance. These bite-sized product offerings have received much love from our customers and even ushered in awards.

Ola Banner

Our micro-insurance product—Ola Trip Insurance, which insures cab passengers, was awarded the Golden Peacock Innovative Product last year;

Financial Express chose us as the winner in their Insurance and Savings category the same year; LinkedIn’s list of Top Startups features us regularly and now as we feel that we’ve bragged enough, let’s move on.

We’re a driven team working towards improving every aspect of insurance. Be it pricing, purchase, or claims—we’re amping it up with data and tech. We offer customised prices, instant policy, super-quick claim settlements, and are ceaselessly pushing forward to make insurance as friendly as a smile. Besides our collective passion for customer convenience, we’re propelled by the love and support of our customers and investors. Speaking of investors—allow us to indulge in a little name-dropping—we’re backed by bigwigs like Amazon, Accel Partners, Catamaran Ventures, SAIF Partners, RPS Ventures, and Mr. Binny Bansal.

Now that you know us a little better, explore our website, products and maybe get yourself a new age insurance.

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