MS Dhoni joins ACKO | Press release

Press release • 04 Aug

MS Dhoni joins team ACKO as an investor

In a partnership rooted in shared values and a common vision for the future, Mahendra Singh Dhoni - the Indian cricket icon, joins forces with ACKO, the fastest growing D2C insurer, as both an investor and brand ambassador.

As part of this long-term partnership, Dhoni has made a strategic investment in ACKO through his family office, Midas Deals Pvt. Ltd. His move signals a strong belief in ACKO’s mission to build India’s most loved insurance brand, one that reimagines insurance as simple, intuitive, and accessible for the urban modern Indian.

MS Dhoni says,

“As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated.” ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”

Founded with the intent to remove friction from the insurance experience, ACKO today serves over 70 million customers and processes more than 2 million claims annually across motor, health, and travel. The company is redefining how India interacts with insurance by combining data-led simplicity with deeply human service.

Welcoming Dhoni to the ACKO family

Varun Dua said,

“Dhoni’s association with ACKO isn’t just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity, and bold innovation.

Dhoni represents everything we stand for - trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.”

From becoming the preferred insurance partner for Tesla in India to now bringing on board one of the nation’s most respected voices, ACKO is charting a course defined by bold moves, shared belief, and enduring trust.